When the skincare company Rodial launched its cult “snake” serum, the press quickly called the business an “overnight success.” However, Rodial’s founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience. She did it by worked hard, surrounded herself with the best, created buzz, and built her own personal brand, now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O’Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her book shows how.